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It Was Just Revealed Snap Bought a Drones Startup, but That Doesn’t Mean It’s Getting Into Flying Robots Acquisition simply could be about other kinds of hardware By Christopher Heine Can drones wear video-recording sunglasses? Perhaps that's a look we'll see in the future--or not. BuzzFeed News reported on Friday night that Snap bought Ctrl Me Robotics, a Los Angeles-based, drones-making startup. Variety then ran a story that said the acquisition occurred late last year. Both publications are characterizing the price tag as less than...
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9 Particularly Fascinating Digital Marketing Stats From This Week Donuts, ad fraud and YouTube are making headlines By Christopher Heine Like other recent weeks, the last several days have been chock-full with online branding numbers. Here are nine that we found particularly interesting. 1. AR booms Digi-Capital's report said that the mobile augmented reality space will have more than 1 billion users and total $60 billion by 2021. 2. Fraud falls There's actually good news...
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Amazon’s Physical Stores May Be Causing Hype, but the Digital Payoff Could Be the Real Story NYC debut underscores showrooming potential By Christopher Heine A few hours after vacationer Sariah Lutkin landed in New York City on Wednesday from Cologne, Germany, she saw a sign about the new Amazon store in Gotham's Columbus Circle area. There's no such storefront for the ecommerce giant in Europe, so Lutkin, an Amazon.com customer, decided to check out the mall-based location that opened...
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Kik Is Developing a Cryptocurrency to Democratize the Digital World and Boost Engagement It gives marketers an alternative to Google and Facebook By Marty Swant With hopes of boosting user and brand engagement while also decentralizing the digital duopoly of Google and Facebook, Kik, the messaging app, is creating its own cryptocurrency. Today, the Canada-based company is debuting Kin, and the digital currency will become the primary payment method for transactions on the platform. Kin--which will be created as an...
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Why Tech Companies Like IBM and Amazon Brand Artificial Intelligence With Human Names Plus, one cautionary tale By Lauren Johnson Artificial intelligence can write copy and manage programmatic media buying at warp speed. It can drive a car and even diagnose cancer. AI is increasingly acting like humans, so companies are putting big resources and marketing money into branding AI with human-like qualities, down to naming their technology after people. Amazon reportedly picked Alexa for...
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Facebook Outlines the 3 Steps It Will Take to Address Viewability Gets into larger measurement questions as well By Lauren Johnson Facebook execs offered a peek at how the social giant approaches measurement during a news conference today that included an update on its upcoming audit with the Media Rating Council. Facebook also announced its new measurement science center in New York, which Adweek had a first look at this week. In February, Facebook said it...
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Facebook Is Building Its Own Neuroscience Center to Study Marketing The lab will work with agencies, brands and media companies By Marty Swant Earlier this week, inside of a former nightclub in New York, construction workers were busy hammering and drilling away, building out what will soon become Facebook's next marketing endeavor in lower Manhattan. It won't be finished for a few more weeks, and it didn't look like much. It didn't have any of the Facebook blue,...
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