In the past few months, Snap has informed publishers that it will no longer pay them licensing fees for their Snapchat Discover channels, instead focusing its deals with those publishers on sharing ad revenue generated from Discover. This year's Digital Content NewFronts end today. Here are five things we learned from the event. Apple wants to compete with Facebook, YouTube and Twitter as a distribution outlet for news publishers. That's why it's paying publishers like BuzzFeed News to premiere shows on Apple News. "A constant drip of emails": With the enforcement of the General Data Protection Regulation looming, marketers and publishers are sending messages ranging from notices that their terms of service have changed to requests for users' consent to track their online behavior. At the end of last year, The Economist formed a 12-person data journalism team to distribute its charts more widely on social media. Here's how that team drives subscriptions. In case you missed it: On the latest episode of the Digiday Podcast, The Atlantic's Hayley Romer explains what publishers can offer advertisers that platforms can't. |
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| Sahil Patel After offering to pay a license fee in exchange for keeping all the ad money made from Snapchat Discover publisher content, Snap has changed course. |
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| Digiday Editors The whole event was much smaller, but brand safety talk was just as loud at this year’s NewFronts. |
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| Sponsored Content PubPlus The e-commerce industry has been a major inspiration to publishers over the past few years. Taking a cue from the likes of Amazon and Expedia, The New York Times, Wall Street Journal and others have experienced great success with subscription models. |
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| Tim Peterson Apple paid BuzzFeed to release a show first on Apple News, and the publisher was also able to make money through an ad-revenue split. |
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| Shareen Pathak “What's going on here is a lot of confusion.” |
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| Sponsored Content Julius Influencer marketing was undeniably one of the most popular topics of discussion at NYC's Social Media Week. From early adopters to well-versed marketers, it was clear that the marketers having the most successful with influencers also had the best working relationship with their creators and distributors. Sponsored by Julius. |
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| Sponsored Content IBM Watson Marketing From Ticketmaster to ING Direct Australia, IBM Watson Marketing has accrued quite a lot of industry expertise in just the past few years. Dig into its background with this illustrated, resume-inspired infographic. Sponsored by IBM Watson Marketing. |
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GALA:
MAY 9, 2018 | 6:
30PM |
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Regular deadline:
May 18, 2018 |
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ALL EVENTS |
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