TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app’s ad business. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app’s ad business. | | |
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howdy! | | | | | ID spoofing, cookie stuffing, ID stuffing, etc. What does it mean when an SSP’s user ID doesn’t match the DSP’s ID? | | |
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| | | | | Read this new playbook to learn the four questions marketing teams must answer to ensure their customer data serves the whole business. | | |
howdy! | | | | | Nylon and Complex are bringing back print, but see more opportunity than just pure ad revenue. | | |
| | | | | The potential of a brand’s first-party data is limitless, but brands and agencies must go deeper than traditional data strategies to ensure they’re getting the most out of the cookie-free world. | | |
howdy! | | | | | Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. | | |
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| | | | | With high-quality data, marketers develop more robust insights into their audiences to improve campaign performance and drive growth. | | |
howdy! | | | | | In this edition of the Digiday+ Research Briefing, we examine the challenges marketers are facing within the programmatic ad market, what publishers are saying about diversifying revenue streams and how YouTube refined its pitch ahead of last week’s upfront event, as seen in recent data from Digiday+ Research. | | |
howdy! | | | | | Just like Google, Meta and Amazon, TikTok wants to make advertising easy. | | |
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