Good morning,
Snap Inc. is still deepening its investment in what it can offer advertisers and building on the talent is has so far attracted, including Peter Naylor, Hulu's former head of ad sales, who joined the platform in April. On Monday, the company also announced longtime ad executive Leo Macias will join later this month in a newly created role as head of global creative.
The company has recently announced a host of new offerings for advertisers, including "First Commercial" which lets brands buy the first commercial users see across shows. The company also is keeping in mind how to keep those businesses on their platform and created a feature to let (some) brands have their own profile page.
Snap will likely continue rolling out new features to win ad dollars, especially in a presidential election year when it touts a captured, young audience interested in politics. As one analysis found: 450,000 Snapchatters registered to vote in the 2018 midterm elections.
Read more about Snap's strategy.
In other news:
Need a break? Take a look at this story from my colleague, Ryan Barwick, who sets his story up with this line: "Allyson Witherspoon might be the world’s greatest aunt."
I'll see you here tomorrow, but if you see anything interesting in the meantime, please send my way (sara.jerde@adweek.com).
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