In the wake of Facebook's news feed change, Snap has launched a charm offensive with publishers, most recently testing a commerce function with Snapchat Discover publishers.
Facebook CEO Mark Zuckerberg mostly successfully sparred with mostly clueless senators yesterday. But it seems even he doesn't fully grasp how Facebook's data-hungry ad system works. That is an issue for digital advertising, which is getting a bad name in the public's eye.
As clients demand that their ads appear in appropriate places, agencies are increasingly hiring brand-safety officers to identify issues and communicate them.
"[Facebook's news feed] will always be a part of your marketing mix." Chris Altchek, Mic co-founder and CEO, talks about publishing on platforms, the publisher's approach to video and more on the latest Digiday Podcast.
"Advertisers can't understand the value add between the dollars they spend with an agency and the outcomes." Advertisers are increasingly questioning why they should spend so much with media agencies when they can spend directly with platforms like Google and Facebook.
Facebook's decision to devalue media content within the news feed had an immeasurable impact on the digital and social video industry. At the Digiday Video Anywhere Summit, hear from Weather Channel's Neil Katz on why Facebook is not the answer for video publishers. Reserve your spot today.
