"It's inevitable that they open up programmatic." After struggling to fill ad inventory in Snapchat shows, Snap plans to use more programmatic ads in the programming.

Chinese e-commerce companies are investing resources in unmanned convenience stores as the population of urban commuters who value efficiency and convenience grows in China.

"Any recognition that the journalism we make is valuable is welcome." Publishers see Facebook's subscriptions test within Instant Articles and Google's elimination of its first-click free policy as promising signs in their relationship with the duopoly.

As part of an effort to grow Gannett's consumer revenue to counter declining print ad revenue, USA Today Network is testing free memberships at four of its local newspapers.

The Los Angeles Times used interest in its "Dirty John" podcast and editorial series to amass an additional 21,000 email subscribers to its Essential California newsletter.

On the agenda at the Digiday Marketing Summit: marketing in a platform world. Join us in Nassau, Bahamas from Dec. 5 - 7 to discuss how brands are taking back control, from rethinking internal structures to figuring out ROI on their digital ad spend. Find out about how to join us.

 

Snap is turning to programmatic ads for Snapchat shows

Sahil Patel

Snap is having trouble filling ad inventory inside Snapchat shows, which means more programmatic ads are on the way, sources say.

Chinese tech companies venture into unmanned convenience stores

Yuyu Chen

In China, retail startups and the likes of Alibaba and JD are all betting big on staffless convenience stores.

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Fraud: A View From the Frontlines

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The end of Google's first-click free policy shows promise for publishers

Lucinda Southern

“Any recognition that the journalism we make is valuable is welcome.”

USA Today Network is testing memberships at local papers

Lucia Moses

The memberships are part of a larger effort to grow consumer revenue at Gannett to counter declining print ad revenue.

Survey: The state of AI in marketing today

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Careers Title
 
October 19, 2017
Technical Account Manager
IPONWEB
San Francisco, CA
 
October 16, 2017
Account Executive – Influencer Partnerships
Diply
Los Angeles, CA
 
October 10, 2017
Sales Representative
CLEVER
San Francisco, CA
 
 

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Events Title
 
October 23 - 25, 2017
Digiday Agency Summit
Charleston, SC
 
October 23 - 25, 2017
Digiday Publishing Summit Europe
Berlin, Germany
 
EXTENDED DEADLINE:
October 27, 2017
Digiday Awards Europe
 
 

ALL EVENTS

 

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