Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | The SMB advertiser category provides a healthier revenue stream compared to larger advertisers. | | |
|
howdy! | | | | | DoubleVerify pledges $1 million to Europe-based ad tech fund, as The Trade Desk breaks its M&A duck. | | |
| Advertisement |  | | |
| | | | | Over-reliance on keyword-blocking undermines respected reporting and overlooks a valuable audience that sees increased value in ads on news sites. | | |
howdy! | | | | | This week’s Future of TV Briefing features an interview with Tubi CMO Nicole Parlapiano about the Fox-owned free, ad-supported streamer’s Super Bowl broadcast. | | |
| | | | | With the tactics and tools marketers use to achieve performance having evolved considerably, performance marketing needs an update with some nuance. | | |
howdy! | | | | | The CEO of Media By Mother wrote a pitch over the holiday break using generative AI. | | |
| Advertisement |  | | |
| | | | | Omnichannel marketing enables brands to meet consumers at every stage of the customer journey with relevance and impact. | | |
howdy! | | | | | It’s part of Doritos’ larger plan to increase its investments in creators, with James Wade, the brand’s senior director of marketing, characterizing the move as a “pretty dramatic jump this year.” | | |
howdy! | | | | | Targeting what it sees as a $1.28 billion marketplace, Women’s Sports Connect will be active in media, content, sponsorships, influencer and events at collegiate (such as NIL opportunities) and professional levels. | | |
|
