Lineup shifts from streaming to lifestyle content.
| | | | | | | | | | News From the NewFronts | | | | June 24, 2020 | | By Jason Lynch |
| |
| | | Snap Pitches Original Shows in NewFronts Debut | |
| | | | Following Monday’s streaming-centric lineup, the second day of NewFronts presentations shifted focus to lifestyle content. And Adweek once again covered all the big Day 2 presentations in case you missed them. Here are some of the highlights:
Vevo’s pitch focused on its massive reach, and the company said its connected TV viewing has increased by 24% since people began sheltering in place in March. Barstool Sports talked about why advertisers shouldn’t be scared of its edgy platform, and announced a new creative studio to produce content for brands. Condé Nast put diversity front and center, telling advertisers that it is committed to championing more diverse voices in its company.
For its NewFronts debut, Snap touted its massive audience base—229 million daily active users—and its originals lineup. Ellen Digital previewed nine upcoming series, including new projects featuring Tiffany Haddish and Modern Family’s Sarah Hyland. Facebook, meanwhile, chose to spotlight the creative ways that agencies, brands and creators have been using the tools available to them, including Facebook Live and Instagram Live, while adapting to the challenges accompanying the Covid-19 crisis.
Finally, the IAB released its annual video ad spend study, which indicates that many buyers are starting to shift some of their broadcast and cable ad spend to connected TV.
We’re hitting the NewFronts halfway point today, with a news/audio-focused slate that includes The Wall Street Journal/Barron’s Group, Vice Media and NPR. As always, you can find all of Adweek’s NewFronts coverage here. Jason Lynch
TV Editor Dive deeper with an Adweek Pro Subscription, your key to the inside scoop on the marketing and advertising trends and reporting that guide the world's top brands. | | | | | |
| |
| |
|
|
|
Link 