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| Community geofilters are highlighted By Christopher Heine Snapchat has been running 50 static billboard ads that cleverly wink and nod at its users in several cities. Read more » |
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| But can it compete with Facebook and Google? By Lauren Johnson |
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| Mashing up music and location metrics By Lauren Johnson |
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| Global marketing vp Carolyn Everson offers tips at 4A's By Christine Birkner |
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| Mashing up music and location metrics By Lauren Johnson Las Vegas wants to be known for more than just its glitzy casinos. It also has a burgeoning electronic dance music, or EDM, scene and DJs that bring in crowds to the city's hotels and nightclubs. Read more » |
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| Tool lets brands create more competitive campaigns By Marty Swant Facebook is giving advertisers a glimpse behind the curtain of its marketing platform in order to better understand how ads perform and how they can better compete. Read more » |
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| Offers marketers an alternative to 'walled gardens' By Marty Swant The sharing economy has brought us day care co-ops, health care co-ops and dairy co-ops. Now, in Silicon Valley, there's a data co-op. Read more » |
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| Featured Jobs | | Petrol Advertising Burbank, CA | | i.d.e.a. San Diego, CA | | Colorado Public Radio Denver Metro, CO | | United Church Funds New York City, NY | | Various, Inc. Campbell, California (US) | | |
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| Young adults are going old school By Christopher Heine Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email more ... Read more » |
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| Network is 'bullish' on automated selling in 2016 By Marty Swant In a sign of the times, CBS Interactive has inked a deal to increase native programmatic advertising on the majority of its websites. Bidtellect, a native advertising exchange, has an exclusive contract to ... Read more » |
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| How Airbnb and Uber are helping customers affected, too By Patrick Coffee Following news of Tuesday's deadly terror attacks in Brussels, many of the world's largest telecommunications companies said they will waive fees for customers trying to reach people in Belgium and Turkey. ... Read more » |
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