Snap is going to start offering longer video slots to advertisers as it looks to bring its ads more in line with its major competitors.
September 25, 2019

Snap is going to start offering longer video slots to advertisers as it looks to bring its ads more in line with its major competitors. It's found its way on to more of those media plans, and in some cases can account for 20% of paid social budgets. Read more below.

Other things to know about
  • Yesterday we announced the shortlist for this year’s Digiday Worklife Awards. Congratulations to Financial Times, HP Inc., Critical Mass and the rest of the finalists. See the full list here. 
  • In a wide-ranging new research report, hundreds of publishers shared their thoughts about their CMS platforms. They repeatedly said that customization, flexibility, and innovative features were sorely lacking. Sponsored by Chorus by Vox Media.
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Snap is going to start offering longer video slots to advertisers as it looks to bring its ads more in line with its major competitors.
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Advertising Week 2019
On Tuesday, the SEC charged Comscore and former CEO Serge Matta with fraud, estimating that the company overstated its revenue by $50 million.
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Is audience culture an important factor in your ad targeting? What does "culture" even mean? For a $5 Starbucks gift card, take this survey and let us know.
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Advertising Week 2019
As advertisers are trying to figure out how to best tap into that burgeoning consumer base, the Twitch Esports Summit at Advertising Week identified one of the biggest problems with the industry: its massive global scale.
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Hyper-personalization goes a step further than hyper-targeting, incorporating factors like timing and frequency to create an ad experience that's actually welcome. In a new guide, learn how to reach consumers without hitting them with the creep factor.
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Financial Times, HP Inc., Critical Mass and more are nominees for the Digiday Worklife Awards, which recognize media and marketing’s top employers and the values that make them unique.
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Turning video inventory into actual revenue is a lot harder than most publishers realize — and most of them could be doing a much better job of it. The keys are operational ease, access to premium demand, and a mastery of technology.
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DIGIDAY+ MEMBER EXCLUSIVE
Tidying up, has in short, gone big. People are more anxious than ever before, and more cognizant of the impact they’re having on the spaces and the environments around them. The Internet has made space-envy real: Instagram makes it easy to voyeuristically gaze on other people’s homes and marvel at how organized and neat they are. And all of this is aided by the explosion in bloggers specializing in organizing from Dave Bruno to Tammy Strobel. 
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Video Anywhere
Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat.

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