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Snapchat Is Creating Original and Exclusive Content With Discovery Communications Collaboration will include a new series and scenes from TV shows By Marty Swant Looking for more myths to bust or sharks to find? Discovery Communications is hoping viewers will turn to the deep blue sea of Snapchat. Today, the entertainment company announced an agreement with Snap Inc. to create short-form vertical video shows exclusively for Snapchat. In the next few months, Discovery said, the two companies will collaborate...
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PewDiePie and the Potential Dangers of Social Influencer Marketing for Brands YouTube star dropped by Maker Studios and YouTube Red project By Sami Main As YouTube's biggest star finds himself mired in controversy, brands are getting a wake-up call about the potential perils of social influencer marketing. After The Wall Street Journal revealed that PewDiePie had posted videos with anti-Semitic messages, Disney and YouTube distanced themselves from digital media's biggest celebrity. But some marketers are taking a more cautious...
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Snapchat Users Are Very Likely to Watch a Brand’s Entire Story, Report Shows Study includes video completion rate and how users find content By Lauren Johnson When Snapchat users viewed a brand's story, they watched the entire story nearly 88 percent of the time, according to a new report from analytic vendor Snaplytics. The Copenhagen-based firm released a 27-page report today that outlines how brands, users and creators used the app to post and watch content organically during the fourth quarter...
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YouTube’s Biggest Star, PewDiePie, Has Been Dropped by Disney’s Maker Studios Over Anti-Semitism Recent clips tried to make light of the Holocaust By Christopher Heine Disney-owned Maker Studios has parted ways with YouTube star Felix "PewDiePie" Kjellberg after it was revealed that he had posted nine videos with anti-Semitic messages, The Wall Street Journal reported Monday evening. As YouTube's most-watched star, Kjellberg had accrued 14.7 billion views and attracted 53 million subscribers to his video channel. His channel has been...
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These 7 Valentine’s Day Mobile Stats Show Where Lovers Go and How They Met The Cheesecake Factory and P.F. Chang's should have big days By Christopher Heine Valentine's Day is here, and analytics companies Foursquare and Slice Intelligence have mined their numbers to find fun mobile-minded facts about this holiday for lovers. Foursquare looked into its rich sets of check-in data and location stats (many users allow the app to track their whereabouts at all times), while Slice Intelligence examined what we...
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Facebook Autoplay Videos Will Soon Play With Sound, if That’s What You Want Follows in Snapchat's footseps By Christopher Heine Facebook mobile users will soon hear audio fading in as they scroll through videos in the news feed. And then, if they keep on scrolling and view the whole video, the sound will get a bit louder on their phones until they scroll past the clip. Then, the sound will be gone--until another video rolls...
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L’Oréal Is Letting Snapchat Users Apply Colorful Lipstick to Their Selfies for Valentine’s Day It's the brand's third sponsored lens By Lauren Johnson If you use Snapchat's popular lenses today, chances are you'll see an ad for L'Or?al Paris. The brand created a custom graphic for Valentine's Day to promote its Infallible lipsticks. L'Or?al's animated lens applies a bright lipstick to users' videos, flipping through a handful of colors. The lens overlays a graphic of eyeliner on snaps,...
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