Snapchat plans to double the amount of video shows it releases this year to about 80, expanding its sources for shows to digital and legacy publishers such as Conde Nast.

The decline of organic reach on Facebook is harming publishers' branded content studios, with their spending to distribute branded content on the platform increasing 159 percent year over year in the fourth quarter of 2017.

Craig Johnson, Absolut's chief marketing officer, describes his approach to working with platforms in this Q&A.

Diversifying revenue was a key issue European publishers discussed at this week's Digiday Publishing Summit Europe. Here's how they are trying to curb their reliance on ad revenue.

"It's a marathon at a sprint pace." Michael Kahn, DigitasLBi's global brand president, talks about what it takes to sustain leadership in the long term and more in the latest Starting Out episode.

This Friday, Feb. 23 is the regular deadline to enter the Digiday Content Marketing Awards. Categories honor partnerships, campaigns, social media and teams, so start your entry today before submission fees rise on Friday at midnight.

 

Snapchat is enlisting more publishers to make video shows

Sahil Patel

Snap plans to double the amount of Snapchat shows it releases in 2018 by ordering more shows from digital and legacy publishers.

Declining Facebook reach squeezes publishers' branded-content business

Max Willens

Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook.

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Paid and organic marketing: How to find and optimize your best combinations

Sponsored Content Tune

It's past time for brands to master mobile marketing. And when it comes to mobile, marketers don't need to choose between a paid or organic media strategy. In fact, it's almost always best to use both. But it can be tough to determine what that right balance is. Sponsored by Tune.

Absolut CMO: We'll pay more for quality ad placements

Seb Joseph

A transparent and direct marketplace is the only marketplace that can scale in the long term, Absolut’s chief marketing officer said.

How European publishers are diversifying from overreliance on ad revenue

Lucinda Southern

"Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products."

The 5-minute guide to buying sponsored content from publishers

Sponsored Content Pressboard

Sponsored content is on the rise among publishers, ad agencies, and PR teams alike -- but it can be tricky to nail the perfect piece to promote. Fortunately, these five quick tips can help. Sponsored by Pressboard.

Moving beyond radical transparency to trust

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The ad tech transparency debate has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change. What the market needs is trust between publishers, advertisers, and technology providers-trust that can be achieved by reimagining programmatic business models. Sponsored by PubMatic.

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Careers Title
 
February 20, 2018
Digital Content Producer
WAAY - TV
Huntsville, AL
 
February 19, 2018
Social Media Marketing Manager
King Arthur Flour
White River Junction, VT
 
February 19, 2018
Ad Sales Publisher
TravelHost
Seattle, WA; San Francisco, CA; Newark, NJ
 
 

ALL CAREERS

 
 
Events Title
 
Regular Deadline:
February 23, 2018
Digiday Content Marketing Awards
 
February 21 - 23, 2018
Digiday Retail Summit
Austin, TX
 
March 5 - 7, 2018
Digiday Media Buying Summit
New Orleans, LA
 
 

ALL EVENTS

 

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