While Snap's stock price has continued to slip and the company has been under fire from investors uncertain that it can keep up with Facebook and Instagram, the company's measurement game is expanding to arm advertisers with sophisticated metrics that helps Snapchat compare itself with all other media. Snapchat is launching a measurement program today...
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Digital & Tech Daily
August 02, 2017
Today's top news for digital marketers
The program encourages big brands to buy ads
By Lauren Johnson
While Snap's stock price has continued to slip and the company has been under fire from investors uncertain that it can keep up with Facebook and Instagram, the company's measurement game is expanding to arm advertisers with sophisticated metrics that helps Snapchat compare itself with all other media. Snapchat is launching a measurement program today...
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