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| Instagram is luring some younger visitors away By Sami Main Snapchat is expected to grow its U.S. audience to 70.4 million by the end of 2017, according to a new report from eMarketer. This is an increase of 14.2 percent from 2016 usage numbers. A Snapchat user, according to eMarketer, is someone who accesses the app at least once per month. While overall growth is... Read more » |
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| Algorithms can already pick music and write copy By Lauren Johnson |
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| Promoted Content by GumGum | | |
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| Each year, more outlets follow the regulations By Sami Main |
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| Niantic's CEO says more partnerships are in the works By Marty Swant |
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| Mobile World Congress panel sees challenges for marketers By Lauren Johnson BARCELONA, Spain--Chatbots may be all the buzz for brands these days, but some tech execs anticipate it will be tough for brands to create them--much like they struggled to make branded apps. During a panel at Mobile World Congress in Barcelona, execs from PayPal, Google, Adobe, Sprint and GupShup talked about how messaging apps are... Read more » |
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| Based on behavioral and location stats By Lauren Johnson BARCELONA, SPAIN--Can connected cars know more about you than you do? Automakers hope so. Techy cars and autonomous driving are buzzy topics at this week's Mobile World Congress conference in Barcelona, and automakers are here to talk data. During a series of panels about autonomous cars becoming a platform for content and services, auto execs... Read more » |
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| Is mobile VR catching on? By Marty Swant BARCELONA, Spain--Google has ambitions plans to broaden its virtual reality operations this year, as the company pushes deeper into both hardware and headsets. It's only been a few months since Google began selling its View VR headset, but the company is hoping that 2017 is the year the emerging technology becomes more mainstream. In fact,... Read more » |
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| Featured Jobs | | Global Traveler International Newtown, PA - Bucks Co | | OZY Media Mountain View, California (US) | | W&P Design Brooklyn, NY | | Portrait Publications Seattle / Bellevue | | Today's Homeowner Media Los Angeles, California | | |
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| Vertical video is still a challenge for agencies By Lauren Johnson Snap Inc. is set to begin trading on the New York Stock Exchange as early as March 2, and the red-hot social app hopes to pull off the largest IPO since ecommerce giant Alibaba in 2014. The mobile company is valued at up to $22 billion, with the bulk of revenue coming from Snapchat's wacky,... Read more » |
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| That's a lot of cat clips By Christopher Heine In a brief blog post today, YouTube revealed that people are watching 1 billion hours of video daily on its website and mobile app. An email from a representative for the Google-owned platform added more context to that figure: "We set this goal back in 2012, when we were about 100 [million views]." So the... Read more » |
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| Cookie Monster will be involved, and Twitter will be selling ads By Sami Main Did you know Cookie Monster before he was cool? This year, the most famous devourer of baked goods on that street called Sesame will take part in Mashable's live show at South by Southwest. At 1 p.m. ET March 10-12, Mashable will host 90-minute livestreams on Twitter from Austin, Texas. "The Mashable Show," as it's... Read more » |
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