Snapchat seems perpetually caught between going after big-brand advertising and the type of scale advertising favored by Silicon Valley platforms. Now, Snap is making moves to make all of its ads available through self-service. The multichannel network model had a nice run on YouTube, operating somewhere between being a publisher, ad network and agent. But now these companies are having a midlife crisis, seeking reinvention as full-fledge media companies or production studios. We all need a little zen in our lives these days. No wonder then that the latest trend is "satisfying" videos that provide a fleeting sense of warmth and satisfaction through the hum-drum like perfectly sliced food. You know it's a full-fledged trend when brands are rushing to capitalize. Vice Media is taking site performance seriously. It is policing sites for tech gunk that's slowing them down. In the past six months, Vice has cut load times in half. The Financial Times is pouring much more money into consumer marketing, seeing an opportunity to drive subscriptions as people become more willing to open their wallets for quality content. Get our next issue of Digiday magazine, exclusive weekly email newsletter from our editors, original research and more with a Digiday Pulse membership. It's $395 for a year and risk-free for 30 days. While search and social share the similarity of catering to massive, highly engaged audiences, from a marketer's perspective their similarities end there. Get the 2017 report on integrating search and social programs. Sponsored by Marin Software. |
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| Tanya Dua After sponsored geofilters, Snapchat is working on launching a new self-serve platform for its Snap ads product. |
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| Sahil Patel Some don’t mind being called an “MCN” anymore, but one thing’s for sure: Their businesses are vastly different. |
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| Sponsored Content oneAudience With 52 percent of all internet activity now taking place on mobile, brands are learning to prioritize mobile platforms when taking consumers down the path to purchase. Using the likes of geo-fencing and beacon listening, auto brands in particular are reaching out to consumers while they are near, and even in, car dealerships to send push notifications and highlight products. Here's how an Audi dealership's been doing it. Sponsored by oneAudience |
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| Yuyu Chen Those types of videos often feature repetitive and mundane tasks, but for some reason, they give viewers a sense of pleasure and relaxation. |
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| Ross Benes Vice fights latency by isolating tags that bog page loads down, pressing back against slow vendors and reducing its dependency on open-exchange bidders. |
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| Sponsored Content Parse.ly The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today's biggest platforms: Friend or foe? Sponsored content by Parse.ly |
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| Sponsored Content Wibbitz We have found that on average 80 percent of a publisher's website traffic is generated by 20 percent of its content. It's important that when you do create video content, you're creating it for the content that will both resonate with your audience and generate the highest returns. Sponsored content by Wibbitz |
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