A change to Snapchat's community guidelines indicates that the company is shutting down some types of sponsored content on the app.

For Digiday+ members: Skinny bundles are getting fatter as streaming live TV providers accept the fundamental truth that live TV is expensive and discounts can't last forever.

As direct-to-consumer brands mature, the players in the ecosystem are changing as well.

DAZN Media has worked hard to simplify its pitch to advertisers. Like other media owners, DAZN wants a plan to drive programmatic-direct deals, which incorporate PMPs and programmatic guaranteed, to capture the dollars moving from insertion orders into programmatic.

For Digiday+ members: Nearly 30% of 73 marketing executives surveyed by Digiday this April said bringing marketing in-house strained their relationship with their agency(ies).

Don't miss your chance to connect with Carat, GroupM, Havas and more at the Digiday Programmatic Marketing Summit in Austin.

 

Snapchat is quietly cracking down on unsanctioned sponsored content

Kerry Flynn

Without direct communication from Snapchat and clear guidelines on how they should be making ads, creators say they're unclear how to move forward.

Video Briefing: The 'post-cable' bundle will look a lot like... the cable bundle

Sahil Patel

Skinny bundles are getting fatter as streaming live TV providers accept the fundamental truth that live TV is expensive and discounts can’t last forever.

 

Webinar: Optimizing the customer journey through machine learning

Sponsored Content Namogoo

Now more than ever, it's important for e-commerce businesses to understand and prioritize their customer's online journeys. When an experience is hijacked, it can result in negative repercussions -- something that home-improvement retailer Build.com learned firsthand. Sponsored by Namogoo.

'VCs are more comfortable with a lack of profitability': Why private equity firms are investing in DTC brands

Hilary Milnes

As direct-to-consumer brands mature, the players in the ecosystem are changing too.

Inside DAZN's plan to overhaul its ad business

Seb Joseph

DAZN wants a strategy that can capture the dollars moving from insertion orders to programmatic.

Marketing intelligence: Prioritizing human ingenuity in a world of automation

Sponsored Content MiQ

Companies that use tools like "artificial intelligence" and "business intelligence" often overlook human intelligence. Marketing intelligence is different -- it's a paradigm shift that embraces data-driven automation but also empowers traditional marketing pros and tech specialists. Click to learn: WTF is marketing intelligence? Sponsored by MiQ

Marketing intelligence: Prioritizing human ingenuity in a world of automation

Sponsored Content MiQ

Companies that use tools like "artificial intelligence" and "business intelligence" often overlook human intelligence. Marketing intelligence is different -- it's a paradigm shift that embraces data-driven automation but also empowers traditional marketing pros and tech specialists. Click to learn: WTF is marketing intelligence? Sponsored by MiQ

 
 
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