After it reported disappointing first quarterly earnings, Snapchat is trying to attract more advertisers to its platform, offering discount coupons and bonuses to media buyers.
"We're bred to compete, not collaborate." A veteran agency employee discusses the evolution of the agency business and how those changes have affected agency culture in the latest installment of our Confessions series.
The Atlantic is prioritizing YouTube to distribute longer videos on serious topics like science and politics. The reasons: YouTube offers reach and a consistent revenue stream.
Supply-side platforms have recently taken heat for transparency issues, but programmatic pricing mysteries extend to the buy side as well. We asked ad buyers and programmatic platform execs to share practices demand-side platforms use to skirt the lines.
Taking inspiration from its cable TV operation, CNN has revamped its digital breaking news strategy, including changes to its homepage and approach to mobile alerts.
Janna Turner Botha, svp of digital marketing at Bank of America, is coming to the Digiday Programmatic Marketing Summit in Scottsdale later this month to share how the bank partners for programmatic success. Find out more about how to join us today.
Mobile devices are no longer the "second screen." In fact, mobile display advertisement spending in the United States is projected to reach almost $45 billion by 2020. Get the imperative for mobile context report. Sponsored by Grapeshot.
