Both presidential candidates are making one last-ditch effort to persuade young voters this week on Snapchat.
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Advertising & Branding
November 07, 2016
Trump geofilter ad also planned for this week
By Lauren Johnson
Both presidential candidates are making one last-ditch effort to persuade young voters this week on Snapchat.
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Snapchat's Imran Khan tops this year's Adweek 50
By Adweek Staff
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Brandshare Content From 4INFO
Guide to the mobile journey
Anomaly celebrates optimism and diversity
By David Gianatasio
Engaging stories should tell what products stand for, not what they do
By Kaaren Whitney-Vernon
Brilliant fundraising idea with the Red Cross
By Tim Nudd
Here's a fantastic use of in-store media by Ikea to bring the reality of the Syrian crisis home to those enveloped in the comforts of the West—indeed, those right in the middle of shopping for those very ...
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And 83% want companies to take a stand on issues
By Carrie Cummings
Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech and shopping trends coming from this segment. "When it comes to loyalty, ...
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Last pitches will air tonight
By Kristina Monllos
Donald Trump and Hillary Clinton have unveiled their final pitches to the American people before Election Day. The Republican and Democratic nominees for president have both released two-minute ads, which will ...
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Conservatives are trying a new approach
By Marty Swant
In the final throes of the 2016 campaign, YouTube influencers are changing the way politicos now approach last-minute messaging.
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Despite $1 billion in online spending, it's still the Wild West
By Chris Nolan
Political professionals will use the word "watershed" when they talk about 2016 for many reasons.  For those of us in digital advertising, 2016 is the year spending went from a river to a flood.
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Intercontinental Hotels, GE, Avion make hefty investments
By Lauren Johnson
Hidden in the basement of the InterContinental New York Barclay Hotel in midtown Manhattan is a deserted tunnel that once transported wealthy travelers to and from Grand Central Terminal during the height of the ...
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