Heard of Daquan or Goalslayin? In its effort to embrace social media stars that speak to younger users, Snap is now working with accounts beyond traditional publishing brands.

On the Digiday Podcast, BuzzFeed CEO and co-founder Jonah Peretti discusses expectations from Facebook and the crisis in the digital media industry.

Due to GDPR revisions to data processing agreements, advertisers are unclear as to which companies are processing their data, leaving them open to fines if there's a screw-up.

Between preparing for the GDPR and wrestling with the duopoly, publishers have had a rough year. In our latest Confessions, we asked publishing executives what they can't wait to trade some weeks of relaxation for.

YouTube announced efforts to combat fake news and elevate high-quality content on the video service, but some publishers are skeptical of its efforts.

Learn how Roman is using digital and offline media to market taboo products, how Heineken is marketing a modern beer brand and much more at the Digiday Content Marketing Summit. Register now to join us from Aug. 6-8 in Vail, Colorado.

 

Snapchat moves beyond traditional publishing brands with latest partnerships

Sahil Patel

Haven’t heard of Daquan or Goalslayin? The teens have, and Snapchat wants to work with the companies behind these social publishing accounts.

BuzzFeed's Jonah Peretti: 'We've proven we can be profitable'

Aditi Sangal

“We’ve had to figure out a great business on our own. I don’t understand why they wouldn’t want an ecosystem where they can ensure quality of content in newsfeed through monetization.”

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Webinar: How AI will elevate marketers

Sponsored Content IBM Watson Marketing

Today's marketer is under constant pressure to keep up with a swelling litany of demanding day-to-day tasks. Join Michael Trapani, global product marketing leader for IBM Watson Marketing for an on-demand webinar as he explores the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing.

'It's a learning curve': Marketers scramble to dodge GDPR liability

Seb Joseph

“Advertisers are concerned that the data-processing agreements they're being asked to sign don't give them enough protection as the data controller.”

Escape from GDPR: Publishers confess what they won't miss while on summer vacation

Jessica Davies

Increasingly difficult relations with agencies, GDPR hell, and industry rhetoric aversion: Publishing executives confess what they’re looking forward to leaving behind most this summer, while on summer vacation.

Short is sweet: The effectiveness of 6-second ads

Sponsored Content realeyesit

The advertising industry is beginning to take a closer look at short-form content - from social platforms serving up 6-second ads to brands telling their stories within this creatively challenging time frame. As attention spans adapt to various platforms it's time to see what impact short-form creative has on how people consume media and where the opportunities lie for the creators. Sponsored by Realeyesit.

Slow death: Latency is a weight dragging down publishers' bottom lines

Sponsored Content Nativo

A 2017 study from Akamai found that a 100-millisecond delay in website load time led to a 7 percent drop in conversion rates. The success of publisher monetization efforts is dependant on users staying on the site long enough to see and engage with ads. Learn how you can combat website latency, the silent but efficient UX killer. Sponsored by Nativo.

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Careers Title
 
July 9, 2018
Sales Executive & Project Manager
Netmums.com
London, UK
 
July 5, 2018
Communications & Content Creation Intern (Fall)
Make Muse
Remote
 
July 3, 2018
Senior Sales Director, Digital Media
Liquidus Marketing
New York, NY
 
 

ALL CAREERS

 
 
Events Title
 
July 19, 2018
Glossy Forum: New Face of Beauty
New York, NY
 
Extended deadline:
July 27, 2018
Digiday Worklife Awards
 
Early deadline:
August 3, 2018
Digiday Awards
 
 

ALL EVENTS