Snapchat rode a wave from excitement to skepticism toward its ads in the U.K. over the last year. For Digiday+ members: Producers hoping to continue selling TV shows to Netflix should prepare for a future where those deals only run for two or three seasons max, before Netflix pulls the plug on the program. TikTok, the short-form video app owned by Chinese tech company Bytedance, has been on a charm offensive to video creators, and it's working. Instagram's new checkout feature means a whole new way to shop on Instagram. Amazon is growing the reach of exclusive wellness brand Choice through a tie-up with digital health maintenance startup One Drop. There is only one week left to join BuzzFeed, Hearst, Reddit and more at the Digiday Publishing Summit in Vail, Colorado from March 27-29. Reserve your spot next to these top publishers here. |
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| Seb Joseph Snapchat rode a wave from excitement to skepticism toward its ads in the U.K. over the last year. |
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| Sahil Patel It used to be that a TV show needed to get to 100 episodes for producers to see real profit. In most cases, Netflix wants less than half that output. |
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| Sponsored Content Dstillery Talk to anyone outside of the advertising industry and you'll likely hear the same gripes about digital ads. Maybe they already bought an engagement ring, but keep seeing ads from jewelry stores. Or they're watching a show on Hulu and see the same ads play over and over. Those who aren't a part of the ad world don't understand that these problems are often the result of inefficient retargeting. Sponsored by Dstillery. |
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| Kerry Flynn Several video creators, who have worked across other social apps, said TikTok's team has been helpful and supportive. |
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| Anna Hensel Instagram’s new checkout feature is forcing direct-to-consumer companies to think more deeply about how reliant they want to be on the platform. |
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| Sponsored Content Cadent TV is still incredibly effective at achieving broad awareness. That level of awareness isn't going anywhere, but TV is evolving and changing how marketers think about their customers' path to purchase. The catalyst is Addressable TV, which is changing the landscape for marketers, consumers and media owners. Sponsored by Cadent. |
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| Sponsored Content Namogoo The online shopping experience is constantly evolving, with new technologies constantly impacting the customer journey. Hear from more than 1,300 online shoppers to better understand their habits and behaviors, including what factors most influence them to embrace -- or abandon -- their online shopping experience. Sponsored by Namogoo. |
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Shortlist Announcement:
March 20, 2019 |
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Shortlist Announcement:
March 21, 2019 |
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ALL EVENTS |
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