|
| |
|
|
Snapchat Releases Sponsored World Lenses, Which Allow Brands to Augment Reality Snap's turning 3-D graphics into ads By Lauren Johnson In its ongoing quest to stay ahead of Facebook, Snap is bringing ads to the real world. Last month, Snapchat launched a feature called world lenses that extends the app's face-swapping filters to objects in the real world. Now, Warner Bros., Netflix and Dunkin' Donuts are turning those floating 3-D graphics into ads. According to...
Read more » |
|
| |
|
| |
|
| |
|
Facebook Just Added 5 Special Features for Mother’s Day In a mobile society, it's a big holiday for social By Christopher Heine It's Mother's Day weekend, so Facebook is rolling out a handful of festive bells and whistles. After all, the social network claims that there were 105 million posts saluting good ol' mom last May. Here are five unusual features you might notice on Facebook and sister platform Instagram, per an email from the digital giant....
Read more » |
|
Sales of This L’Oreal Product Rose 51% After ‘Everyday Influencers’ Promoted It Heavily on Snapchat Beauty giant is getting results with and without paid ads By Christopher Heine During Wednesday's Snap earnings call, chief strategy officer Imran Khan name-dropped L'Oreal as a brand that was reaping the benefits of his company's vertical video ads and sponsored lenses. His company, which owns Snapchat, has long espoused that the app is not really an influencer-focused platform because it doesn't want to differentiate celebrity from regular...
Read more » |
|
Leading Up to Mother’s Day, KFC’s Facebook Video Ads Are Targeting Viewers When They’re Near a Store Mobile ads use creative from brand's Tender Wings of Desire novella By Christopher Heine According to Facebook IQ, the social network's insights division, 20 percent of Mother's Day conversations on the platform happen in the four days leading up to the holiday, while 69 percent of the chatter takes place on the day itself. Video ads on the social site have been targeting on-the-go moms all week. What's more,...
Read more » |
|
| |
|
Activision Blizzard Plans to Structure Major League Gaming More Like Traditional Sports MLG's NewFronts event focused on reach for global brands By Marty Swant Pitching itself as the "first global sport," Activision Blizzard's Major League Gaming is hoping to making esports more mainstream in a way that's easier for global brands to grasp. According to Major League Gaming CEO Pete Vlastelica, the company is working on transforming the "organic, bottom-up, untended kind of ecosystem" into something structured more like...
Read more » |
|
In Its First Earnings Report, Snap Says It Made $150 Million During the Year’s First Quarter CEO calls out Instagram for 'growth hacking' By Lauren Johnson Snap reported its much-anticipated earnings for the first time today and offered investors and advertisers a look under the hood of its current business and long-term strategy. Snap reported $149.6 million in revenue during the first quarter, down slightly from Wall Street expectations of $159 million. To compare, Snap made $165.7 million in revenue during...
Read more » |
|
Here’s Why Advertisers Should Target Dads With Digital Videos Before Mother’s Day Emotional spots are especially effective By Christopher Heine Mother's Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on Sunday. Speaking at the Interactive Advertising Bureau's annual Digital Content NewFronts insights luncheon on Wednesday, Devra Prywes, svp of marketing and insights at Unruly, offered a few statistics that show digital video may be the...
Read more » |
|
