Snapchat has opted to treat a select group of creators more as publishing partners rather than ad inventory, something that has come nearly five years of Snapchat being reluctant to embrace its creator community.
Controversy over the method of "bid caching" has become heated in the programmatic world in the last week, but the remains industry is divided on whether the method is another example of murky ad tech opacity or genuine "smart innovation."
Netflix still isn't embracing ads, but it wants to test out promoting more of its content library to users while they're binge-watching on the platform.
Facebook confirmed that the majority of the targeting options being removed are exclusions, which allow advertisers to select certain audiences they do not want seeing their ads.
Join Billboard, ESPN, CBS, The Atlantic and more to learn how publishers are diversifying revenue and implementing new platform strategies at the Digiday Publishing Summit. Reserve your spot now to join us from Sept. 24-25 in Key Biscayne, Florida.
From data processing to analyzing customer journeys, AI can assist marketers in countless ways, onboarding easily and adapting to the existing structure and workflow of its new team. Learn more. Sponsored by IBM Watson Marketing.
Publishers are trying to strike the balance between keeping their advertisers and their readers happy. The result? A renewed focus on what they should have been trying to deliver all along: the best possible user experience. Sponsored by GeoEdge.
