Good morning!

When you think about AR, what is your gut reaction? Do you groan at the sound of another marketing buzzword, or do you begin thinking about the endless possibilities of this technology?

If it is the former, it is time to change your thinking. Eighty percent of shoppers feel more confident purchasing after using AR. Moreover, Snap Inc. sees over 250 million users use AR every day, and Snapchat ‘Lenses’ achieve over six billion plays per day.

Matt McGowan, Country Director at Snap Inc. in Canada, explains how you can make augmented reality a part of your everyday marketing mix.

Team ClickZ

The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe!