Snapchat's latest viral lens didn't include a puppy face or a dancing hot dog. Instead, it focused on a life-size Michael Jordan augmented-reality lens promoting the new, unreleased Air Jordan III Tinker sneakers, which went on sale exclusively via a special QR code within the app. The stunt, which Snapchat pulled off over the NBA...
Not coming through? Click here to view in browser
February 23, 2018
Digital & Tech Daily
Today's top news for digital marketers
Adweek Webinar by Synthesio
6 Ways to Boost Customer Experience with Social Intelligence
Thursday, March 1, 2018, 1 PM ET | 10 AM PT
You’re subscribed to Adweek’s Digital & Tech Daily newsletter as newsletter@newslettercollector.com
© 2017 Adweek, LLC  •  825 8th Avenue  •  29th Floor  •  New York, NY 10019
AdChoices Learn more about AdChoices for LiveIntent