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| Hispanic-focused Mitu is its newest Discover channel By Christopher Heine The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more ... Read more » |
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| >From Snapchat to Facebook autoplay By Lauren Johnson |
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| Brandshare Content From Waze | | Top campaigns of the year |
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| And there's only a hint of a brand behind it By Sami Main |
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| Sony is testing the tool By Marty Swant |
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| Instagram booms, while Houseparty quickly gains traction By Christopher Heine Last week, holiday shopping dominated a steady stream of digital marketing stats. During the last several days, the data points were more varied, providing a cornucopia of marketing intelligence. Read more » |
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| Its metrics come under scrutiny again By Christopher Heine In a blog post today, Facebook admitted to miscalculating more of its marketing stats that companies look at to gauge the effectiveness of their efforts. The move marks the third time since September that the ... Read more » |
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| Includes Instagram takeovers and full-screen Facebook promos By Lauren Johnson As one of the biggest holiday marketers, Macy's has an intricate advertising plan mapped out weeks in advance before Thanksgiving. Read more » |
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| Featured Jobs | | Bandujo Advertising + Design New York | | Verso Advertising New York | | Queens Tribune Queens County, New York (US) | | The Holmes Report New York City, New York (US) | | Manifest Washington D.C. | | |
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| Brandshare Content From GumGum | | Social listening, but with your eyes |
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| Livestreaming everything from hurricanes to Louis Vuitton By Christopher Heine Facebook Live, which is currently running an extensive TV campaign, has brought the idea of livestreaming into the mainstream. But what about Periscope, the app that in 2015 truly made live video "a thing" ... Read more » |
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| Personalizing ads based on past web browsing By Marty Swant Facebook is launching its "dynamic ads" for mobile app installs which could help target people who might actually download an app—and who might actually also want to use it. Read more » |
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| Retailers like Macy's and Bloomingdale's are participating By Marty Swant Can't make it to New York to walk along Fifth Avenue to experience the iconic holiday window displays? Google is helping wannabe visitors check them out in virtual reality. Read more » |
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