Snapchat's latest redesign; Mobile World Congress canceled; Social listening trends; and more

MORNING SCOOP

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

Also: Scandinavian Airlines pulls divisive ad, Unilever pulls back youth-focused messaging, KFC and Crocs partner for an outlandish promotion, and more.

RESEARCH

State of PR 2020: More than half of PR pros cite engagement to prove value

What other ways do your peers show their worth? What tools are they using? Which social media metrics are tops? New research from Talkwalker delivers the crucial answers.

WRITING & EDITING

5 useless words you can almost always delete

Declutter your copy and tighten up sentences by stripping out the likes of ‘different,’ ‘that’ and ‘currently.’

A DAY IN THE LIFE

How Punch’s Kara Latta manages the digital overload

Does your cellphone feel like both your best friend and weight holding you down? Here’s how one PR pro balances the need for connectivity and downtime.

PR DAILY AWARDS

Has your organization been socially responsible?

Share your top-notch corporate social responsibility efforts. Enter PR Daily’s Corporate Social Responsibility Awards by March 20.

TRENDSETTERS

Q&A: Recode’s Eric Johnson on podcasting’s power (and pitfalls)

This award-winning exec warns against chasing shiny new objects—like his own audio format. He sheds light on his favorite tools and techniques, and he sounds off on the Oscars, as well.

MORNING SCOOP

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

Also: Southwest asks passengers to report unwanted behavior, Universal and Blumhouse embrace controversy over ‘The Hunt,’ a zoo’s unique Valentine’s Day offer, and more.

BRIGHTER WRITER

3 targets for mitigating repetition

Lists and quote intros are laden with extraneous words. Wield your paring knife accordingly.

STORYTELLING

7 ways to take a stand, engage talent and communicate internally

Organizations are enhancing their respective brands as they seek to reach a new generation of employees who embrace social purpose. Here’s how to do that authentically.

INFOGRAPHICS

Infographic: Important IGTV do’s and don’ts for PR pros

Are you planning to put your message on Instagram’s video platform? Here are some important pointers for communicators looking to make the most of the app.

RESEARCH SNAPSHOT

Mobile marketing drives digital ad spending

As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users.

MARKETING

5 ways to make experiential marketing sustainable

A tactic that has historically put profit over environmental impact will have to be rethought for consumers in the coming decade. Here’s how your team can adjust.

PR INDUSTRY

Popeyes’ chicken sandwich gooses profits, Google’s HR exec steps aside, and Tyson lays off 500

Also: Email apps are scraping consumers’ data to sell, Clorox focuses on sustainability to entice young consumers, stats on Europeans working from home, and more.

MEASUREMENT

Study: Most organizations lag in embracing data analytics

The McKinsey Global Survey finds an uptick in the deployment of data in business decisions, but often that’s an isolated event, rather than a consistent protocol. Comms can play a major role.