Since Snapchat started selling ads programmatically, its ad rates have declined, with the company reporting its CPMs in the third quarter were down 60 percent year over year.
"The willingness to grind it out is something missing with a lot of people." On the latest Starting Out episode, 360i Chairman Bryan Wiener talks about work ethic, his "shitty mentors" and more.
Nissan is exploring how to shift browsers online to leads offline, switching from standard metrics like click-through rate to user engagement metrics such as time on site in order to measure success.
Business video network Cheddar is launching a second channel next year that will focus on the biggest news stories of the day as well as "a bit of a relief from the news," done in the "style and sentiment of local news."
Our sister site, Tearsheet, is hosting a one-day event on how brands, banks and consumers are adopting mobile payments. Want to join? Apply for a complimentary spot here.
The Digiday Programmatic Media Summit kicks off this Monday. Don't miss media's big programmatic players such as Business Insider, Financial Times, Cond? Nast and more as they share how they are taking back their tech stacks. Find out how to join us in New Orleans from Nov. 13 - 15.
From deceptive ad formats to increasingly frequent ransomware deployments, malicious advertising is a global business crisis. Get the guide to learn how ad tech is helping advertisers fight back. Sponsored by GeoEdge.
