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Media

February 3, 2021

By Lucinda Southern

61% of Snapchatters Plan to Watch Super Bowl, With the Same Number Expecting to Use the App

Snapchat has been trying hard to show it’s a natural component to sports’ fans viewing habits, just in time for the Big Game this weekend. David Cohen reports on the latest research from Snapchat, with figures like:

61% of Snapchatters plan to watch the Super Bowl
68% shared images and videos last year
33% use Snapchat during the commercials

In the piece, David outlines how Google and Pringles scored high on the mentions scale last year. This will be a different year for Super Bowl ads with many more newcomers, some of which will choose social platforms as an entry point. Check out the full piece for all the details.

On that note, Adweek has you covered on all you need to know about ad releases and teasers at Adweek’s Super Bowl 2021 Ad Tracker. Also check out the latest trends and features about the Big Game here, like the brands hacking the Big Game and those who are sitting this one out.

In other news, publishers are spending a lot of their time investing in sophisticated contextual ad targeting tools to mitigate against losses from third-party cookie depreciation. In a lot of cases, they need to work with third-party vendors. As it’s ad tech, that’s where it gets murky.

Andrew Blustein reports how publishers are suffering from adverse page latency, invalid traffic spikes and first-party data scraping, all of which undermine publishers' own sales efforts. It's the latest in a string of instances where publishers are getting caught in the cross hairs. Please get in touch with your thoughts at the email below.

On that note, please consider taking out an Adweek+ Subscription, your key to the inside scoop on the media and marketing trends and reporting.

Thanks for reading, have a great week.

Lucinda

Lucinda.southern@adweek.com