Snapchat has an awareness problem. While just about everyone under the age of 25 has most likely downloaded the app and uses it regularly, the vast majority of adults don't understand Snapchat's vernacular of Snaps, stories and dancing hot dogs. So, Snap is running its first TV campaign during the Final Four on TBS tonight....
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April 02, 2018
Digital & Tech Daily
Today's top news for digital marketers
Snapchat Takes a Jab at Instagram and Calls Itself a ‘Camera’ in First TV Campaign
Adobe’s CMO on Her Marketing Career, Life in Silicon Valley and What’s Next
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