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| Stats for first 24 hours By Kristina Monllos Snapchat users who've come across Under Armour's new interactive game are spending an average of 78 seconds playing, according to early data. Read more » |
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| And a big digital push on Instagram, Pinterest and more By Lauren Johnson |
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| Brandshare Content From 4INFO | | Guide to mobile ad measurement |
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| Inside Merriam-Webster's real-time word lessons By Christopher Heine |
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| Brands build a relationship with listeners over time By Sami Main |
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| Mobile app and the NBA dish data at Advertising Week By Christopher Heine When people think of Instagram influencers, many of them automatically conjure up images of Kendall and Kylie Jenner. But marketers should know that sports is absolutely huge on the image-based app. Read more » |
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| Or so Bing's 'search evangelist' would have you believe By Marty Swant Even though people are pretty accustomed by now to talking into their smartphones, smart watches and other devices like Amazon Echos, voice search is still somewhat of a novelty. However, the role it plays in the ... Read more » |
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| New 'concierge bot' is like a friend helping you shop By Marty Swant Kik has a new way for users to interact with multiple chatbots. Read more » |
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| Featured Jobs | | Fashionista 10012, New York City | | Wisconsin School of Business 53706, Madison | | American Enterprise Institute Washington D.C. | | National Publication Yardley, PA 19067 | | National Magazine Los Angeles, CA | | |
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| Brandshare Content From Emogi | | |
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| Calls for audit of the social giant's metrics By Lauren Johnson One week after details about Facebook inflating its video metrics for advertisers were discovered, the Association of National Advertisers has called for an audit and accreditation of the social platform's metrics. Read more » |
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| Ride-hailing app offers new opportunities for brands By Lauren Johnson Holiday shopping is just about to kick into gear, and brands now have one more app to consider for marketing this year—Uber. Today the ride-hailing app is partnering with location-data company Yext to let ... Read more » |
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| Creating a digital scrapbook just got easier By Sami Main Once upon a time, Twitter Moments was a closely guarded fortress surrounded by moats of publishers vying to get a spot on the throne. The feature, which aims to be "the best of Twitter in an instant," was ... Read more » |
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