Fall For The Classics | | When the weather cools down and you’re left wondering what to throw on for your seasonal errand run, look no further than Cariuma’s SALVAS sneakers. They’re the perfect companion to the classic blue jeans and sweater look – a staple for the sneaker age. We love the playful details like subtle perforation and contrasting colors, to their sustainable foundation. Each pair is crafted with premium leather, giving them the chefs kiss you’ve been looking for in your footwear. To top it off, this pair even has a 100% slip-resistant sole, perfect for when the grounds are just a little frosty. These sneakers never go on sale (even for Cyber week), but OZY readers can get 15% off with code, OZYNOV. |
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| The Inspiration | When Kodama shared images of her “Hair Force 1s” — a customized pair of Nike Air Force 1 sneakers in tribute to Black hair — she had no idea she was launching her career to new terrain. She took a couple of weeks after finishing the project before sharing it publicly in November 2021. In her mind she was only updating a tradition she’d naturally fallen into two decades ago: Kodama had long incorporated sneakers into her work as she curated and styled photoshoots for California-based fashion brands through her company, Heirs of Threads. “I was a skater girl,” Kodama explains. “In California, we would take our Vans and our Chucks and customize them, and do our personal touches with markers or bleach. I didn’t realize until we were filming that I was doing that back in high school.” The Hair Force 1s were Kodama’s first sneaker-based art on display, making it all the way to the Crocker Art Museum in Sacramento. Building upon that success, 2022 has been her first year as a full-time artist. While presenting sneakers as high art is now a tangible reality for her, Kodama still finds inspiration from a pure place. “I was the coolest, nerdiest kid in the world. I was always fresh, but I was a nerd. My hero was Indiana Jones. So I think I just pull from the kid in me and want to do the things I liked as a kid for the most part. That ’80s, ’90s kid. That Rainbow Brite, He-Man, Ninja Turtle kid.” Kodama says most times when she buys sneakers she’s still looking to keep them as they are. It’s usually because a pair has been sitting unworn for a long time that she decides to improvise. In fact, even after the glowing response to the Hair Force 1s, she was still hesitant to dive headfirst into sneakers as art pieces. “I learned to accept it, I think, when I got into Crocker, that this is my medium. This is 100% my medium, and they’re my favorite canvas. So if I can create with or on sneakers, I’m going to do it.” |
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| Strut Your Stuff…Before They’re Gone | | The shoe with the 77,000-person waitlist is back! If you missed them the last time around, the sneakers we can’t get enough of are back – and just in time for the holiday season! These all-season low tops are OZY’s favorite look for dressing up or down – ideal for hitting the town or for watching Sunday night football. Cariuma’s Leather low-top shoes offer a broken-in fit, a perfect mirage of colors, and will snag you tons of compliments as you strut your stuff. Don’t wait around, these comfy kicks fly off the shelves and won’t be around for long! Grab a pair with our exclusive code, OZYNOV, landing you an additional 15% off. These sneakers never go on sale (even for Cyber week), but OZY readers can get 15% off with code, OZYNOV. |
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| The Chase | Like any dedicated sneakerhead, Kodama has stories of tragedy and triumph when it comes to snagging (and holding on to) a coveted pair of kicks. Remembering those accounts brings back vivid emotions for Kodama. Before the days of online raffles, the release of Air Jordan “Bred” 11 sneakers was enough to convince Kodama and her friend to camp outside a store from 6 p.m. to 7 a.m. in 30-degree December weather. After 13 hours of waiting, the store ran out of the sneakers before Kodama could get her hands on them. Rather than give up, she called an audible. “I had to rush to another store early that morning and, luckily, because I worked retail so long, I bumped into a manager I know that was like, ‘Here, I have your size.’” If not for that stroke of luck, this incident might have surpassed Kodama’s biggest sneaker nightmare: when she attempted to gift her boyfriend another pair of Jordan sneakers — the black-and-white Concord 11s. “I went to a charity event, and I wanted to surprise him when he came, so I took them out of the car, and sat them on a rolling rack where my clothes were,” Kodama recalls. The event was at a Goodwill store where she had volunteered some of her own clothes to the cause. “I literally was standing on the side of them, talking to someone who’s facing me looking at them, and someone somehow slipped the bag off the other side of the rack. We watched the video and I’m standing next to the rack, next to the sneakers, and somehow someone slid the shoes from underneath my coat, and walked out of the store with them. I’m doing charity work right now and I got robbed, watched it on camera, and there’s nothing I could do about it.” While Kodama says it never crossed her mind to do it herself, a friend of hers made a GoFundMe page for her, and a sympathetic community of sneaker fanatics donated enough money to cover the cost of the sneakers. She now laughs at her misfortune and appreciates the eager support displayed by the sneaker community. |
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| | | The Impact | Kodama says she still enjoys the thrill of finding kicks she doesn’t have to transform, but that shopping for them is now more difficult. “I’ve been collecting sneakers since the late ’80s, and I’ve already been through every colorway and silhouette for the most part. So [sneaker customization] has, if anything, ignited that spark in me to want to see something different and also challenge myself to deliver that.” Kodama acknowledges that she’s in a position to not only be the change she wants to see in design, but also to provide a catalyst for greater opportunities for other creatives within sneaker culture. “Just like with fashion, there are a lot of people who don’t see the art or creativity in what we do. I can be the representation that says this can go into a museum, this can be part of this show, and more sneaker artists will be comfortable in submitting and understanding that you can get funding for this; you can get these opportunities.” Anyone who thinks Kodama’s ambition for the culture stops at putting more sneakers in museums is mistaken. The sneaker community has had a global reach for quite some time, but she still sees so much untapped potential. “They’re not just sneakers, this is a whole economic system. There’s a lot of equity in this culture, and if we cultivate it correctly, we can completely be the most influential culture, alongside hip-hop. Within politics [and more] there’s a whole infrastructure we’re not tapping into completely yet. The culture is so new to it being financially in this place that I don’t think we even know how to mobilize it yet.” Follow @houseofsneakerfiends on Instagram and tune in to a new episode of Sneaker Fiends each Tuesday on YouTube. |
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| COMMUNITY CORNER | If you could only wear one type of sneaker for the next year which would it be? |
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| EPISODE 2 NOW STREAMING! Featuring style influencer Marika B (better known as Br00klynBetty) & WOODstack IVY buyer Tianna Weatherspoon |
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| ABOUT OZY OZY is a diverse, global and forward-looking media and entertainment company focused on “the New and the Next.” OZY creates space for fresh perspectives, and offers new takes on everything from news and culture to technology, business, learning and entertainment. Curiosity. Enthusiasm. Action. That’s OZY! |
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