Snickers loves the Sports Illustrated Swimsuit Issue. More specifically, the brand loves buying the back cover of the popular annual edition, and having fun parodying the supermodel photo shoots inside it. Two year ago,the Mars candy imagined a swimsuit model as Medusa in an inspired "You're not you when you're hungry" style execution. Last year,...
Not coming through? Click here to view in browser
AdFreak Daily Roundup
February 15, 2017
Today's highs and lows of creativity
Third straight hack of the popular edition
By Tim Nudd
Snickers loves the Sports Illustrated Swimsuit Issue. More specifically, the brand loves buying the back cover of the popular annual edition, and having fun parodying the supermodel photo shoots inside it. Two year ago,the Mars candy imagined a swimsuit model as Medusa in an inspired "You're not you when you're hungry" style execution. Last year,...
Read more »
The actor wonders if he's been typecast, but that's just part of the story
By Tim Nudd
Advertisement
Promoted Content by NFLPA
Getting to know the people in the uniform
Brighten Max's day, quite literally
By Gabriel Beltrone
Breaking down all barriers, physical and symbolic
By David Gianatasio
Ready for the soundtrack of your life?
By Angela Natividad
You might want to check the name of your burger before making your next order at a Netherlands McDonald's. For the brand's "Always Open for Good Times" campaign, and to launch the Maestro burger, TBWA\Neboko hired an actual orchestra to intensely serenade people who ordered it. This went about as well as expected. Upon ordering,...
Read more »
The Mollá brothers from The Community pick their favorite ads ever
By Tim Nudd
This summer will mark the 10th anniversary of Cadbury's "Gorilla," one of the earliest viral advertising hits of the YouTube age. A decade later, the online spot--from Fallon London and director Juan Cabral--remains a high point of randomly brilliant advertising, revered for its embrace of pure entertainment over product sell, and its inexplicable yet joyfully...
Read more »
R/GA 'Fans of Love' salutes all forms of love between all people
By Tim Nudd
The Ad Council's original Emmy-winning "Love Has No Labels" skeletons campaign was filmed on Valentine's Day in 2015, and rolled out a few weeks later. Two years on, we have R/GA's latest installment in the acclaimed series celebrating inclusiveness and diversity--this one rolling out on Valentine's Day, having been filmed at the NFL Pro Bowl...
Read more »
Featured Jobs
Liquisite- eMazzanti
Hoboken, New Jersey
 
Creative Circle
Minneapolis, Minnesota
 
Verizon
Waltham, Massachusetts
 
International Council of Shopping Centers, Inc.
New York City, New York
 
Jun Group
New York City, New York (US)
 
Advertisement
Don't feel sorry for them
By David Gianatasio
It's Valentine's Day, and the men in this Canadian PSA campaign sound brokenhearted as they recall losing the women of their dreams. "I miss her smile. I miss her friendship," says one. "When we broke up, my world got thrown," says another. "I couldn't eat, couldn't sleep," confides a third. At first, they seem like...
Read more »
And they don't like dark chocolate, either
By Patrick Coffee
Some things, like Hatchimals and Sesame Street, are strictly for the young folks. Other things, however, appeal only to grownups. Take, for example, the Fifty Shades of Grey series and the dark chocolates made by Splendid. Over the past several years, the Montreal company and its creative agency in Israel, BBR Saatchi & Saatchi, have...
Read more »
Meet the Naive New Beaters and their long-suffering friends at Ibis
By Angela Natividad
In partnership with pop band Naive New Beaters, BETC Paris created a tongue-in-cheek branded documentary that takes place entirely in an Ibis Hotel. It opens with band member David Boring refusing to sign autographs while stroking a tiny dog, Dr. Claw-style. That tells you a lot already. "Do Not Disturb" follows the Franco-American musicians on...
Read more »