New subscribers have been the small bright spot for ravaged publishers. And according to early data from subscription platforms, the people subscribing during coronavirus are less likely to churn. Bloomberg, The New York Times and The Guardian all anecdotally say they are seeing signs of stronger retention rates from subscribers who have signed up since February and March. Read more below. - "Even flat churn is impressive, given the big increase in new subscriptions during March," said Michael Silberman, svp of strategy at Piano.
- For Digiday+ members, the current conditions set up a fascinating future case study into which of the foundations of marketing remained solid during a crisis, and which cracked under pressure.
- Also for Digiday+ members, the light at the end of the tunnel is pretty far off. Our latest research report takes a deep dive into how publishers have fared over the past quarter.
- Striking long-term deals guaranteeing increased sales or store visits is hard right now, which could push advertisers seeking such pledges to the scatter market.
- Most sports media companies are in a downward spiral without live sports, but Bleacher Report has bucked the trend. The publisher believes that live-streams could eventually bolster its first-party proposition to advertisers.
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| Subscriptions | | | | People subscribing during coronavirus are less likely to churn. | | |
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howdy! | Coronavirus Fallout | | | | The current conditions set up a fascinating future case study into which of the foundations of marketing remained solid during a crisis, and which cracked under pressure. | | |
| Sponsored by Moat by Oracle Data Cloud | | | | Experts are racing to identify new ways to optimize measurement strategies across TV and digital, from comparing spend across channels to verifying that ads are being viewed by real people. Here are five of the most important techniques. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | The light at the end of the tunnel is pretty far off. Even as the economy bounces along to a re-opening, the crisis’ impact on the media industry is only just starting to be felt. The current crisis has been unique in that it has caused some massive accelerations of shifts already taking place: The […] | | |
| Sponsored by MiQ | | | | As connected TV ad inventory becomes more plentiful, new research finds that US buyers are taking the lead on integrating CTV into their omnichannel programmatic spends. But UK and Canadian buyers have CTV ambitions as well. | | |
howdy! | Business of TV | | | | Striking long-term deals guaranteeing increased sales or store visits is hard right now, which could push advertisers seeking such pledges to the scatter market. | | |
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| Sponsored by Sharethrough | | | | Brands and agencies, tell us: As generating ad ROI becomes a tougher lift in the current era, which tactics are you using — from SPO to advertising on new platforms — to drive revenue and performance? And what new tactics would you like to try? | | |
howdy! | Video Anywhere | | | | Bleacher Report believes live-streams could eventually bolster its first-party proposition to advertisers. | | |
howdy! | | | | | The median age for Latinos in the U.S. is 28, much lower than that of the country as a whole. For Telemundo SVP of Digital Romina Rosado, that means the network needs to be on every new platform it can be to reach America’s 60 million Hispanics. Including Quibi. | | |
| | | | | The median age for Latinos in the U.S. is 28, much lower than that of the country as a whole. For Telemundo SVP of Digital Romina Rosado, that means the network needs to be on every new platform it can be to reach America's 60 million Hispanics. Including Quibi. |
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