We all know that spokespeople and endorsers can be erratic. Wild antics can generate negative PR and damage brands. What if you could eliminate the threat of a spokesperson going rogue while still tapping into the massive influencer audiences? Although swapping the Kardashians for virtual influencers might sound like a dream come true, the reality...
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May 11, 2018
Brand Marketing Daily
The top trends and topics for marketers
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Brands Are Creating Virtual Influencers, Which Could Make the Kardashians a Thing of the Past
Kiwi Shoe Polish Tracked Down the Shoes of Famous Figures and Told Their Stories in Long-Form Ads
Promoted Content by Turner
VIDEO: MassMutual Tells Real Stories of Positivity and Kindness
Partnership with CNN’s brand studio Courageous brings clear results
How Brands and TV Networks Are Planning to Capitalize on Royal Wedding Fervor
Pornhub Created a Perfect (and SFW) Satire of Sportswear Ads to Hype Its New Line of Socks
Skechers Sues Adidas, Claiming College Bribery Scheme Damaged Its Brand
Best Buy Refreshed Its Logo and Visual Identity With a Sleek New Look and Campaign From Errol Morris
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