Two months after its launch, IGTV remains something of an enigma for publishers: a platform to experiment with but not to devote much in the way of dedicated resources to, at least not until there's a clear way to reap some revenue in return. Amazon is testing its Amazon Attribution tool, which lets advertisers compare whether ads on its sites are more effective than those of its rivals. Amazon, Facebook and YouTube are all interested in live sports, but scale in live viewership still matters to NFL execs. Over the past year or so, publishers including Purch, MSN, BuzzFeed, Wirecutter and Allure have been experimenting with making the links in their commerce content biddable, adding a layer of automation to a normally human-powered process. Join Simon Malls, MRM//McCann, Engine Media and more to learn what it takes to driven real business outcomes with video marketing at the Digiday Video Marketing Summit, taking place in Nashville, Tennessee from Nov. 28-30. Register by Oct. 3 to receive our early rate on passes. |
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| Tim Peterson Media companies continue to upload videos to IGTV while waiting to see how much they should prioritize Instagram’s long-form vertical video platform. |
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| Seb Joseph Like Google and Facebook, Amazon wants to take credit for the success of ads outside its own platform. |
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| Sponsored Content Samba TV Devices are getting smarter. A prime example is automatic content recognition, an advanced technology that's been weaving its way into the smart device ecosystem. On a smart TV or mobile phone, ACR can instantly identify what a consumer is watching or listening to. Get the guide to learn more. Sponsored by Samba TV. |
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| Sahil Patel Amazon, Facebook and YouTube are all interested in live sports, but scale in live viewership still matters to NFL execs. |
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| Max Willens Publishers are considering opening their affiliate commerce links up to bidding from retailers. |
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| Sponsored Content GumGum What is computer vision exactly? Basically, it's an umbrella term describing any technology that allows a computer to analyze and understand images and videos. Learn how companies are using computer vision to power contextual ad targeting to increase the effectiveness of their marketing campaigns. Sponsored by GumGum. |
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| Sponsored Content Dash Hudson With publishers increasing both content creations and spend on social media, it more important now than ever for them to understand just how to measure ROI from these efforts. With this emphasis on social media, one question has never been more pressing -- how exactly does one measure social media ROI? Sponsored by Dash Hudson. |
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Winner Announcement:
September 5, 2018 |
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Regular deadline:
September 7, 2018 |
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ALL EVENTS |
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