SOCIAL MEDIA

Infographic: How to combine email and social media efforts

Both campaigns can be more effective if they work together. Here are five ways you should consider coordinating the two.

SOCIAL MEDIA

8 ways to engage on LinkedIn to boost your PR and marketing efforts

Branding and drumming up business are accentuated by interaction, and the professional network is ideal for just that. Not sure how to make the most of the platform? Have a look.

SPEECHWRITING

5 presentation lessons from Toastmasters’ top speaker

Deliver your story with emotion and humor, actively involving the audience, and conclude with a meaningful point.

RAGAN AWARDS

Don’t miss this week’s Top Women in Communications Awards entry deadline

Nominate your influential female colleagues—or yourself—by this Friday, Nov. 8.

RAGAN CONFERENCE ALERT

Make sure your content tells a strong story

Learn how at Ragan’s Writing & Content Creation Conference in NYC.

WRITING & EDITING

Get creative: 5 ways to revive your writing

Is your love of writing on the ropes? Here are some fun ways to boost your skills.

MARKETING

5 ways to create your own video studio

After identifying a space and testing your sound, it’s time to gear up. Here’s the skinny on what you’ll need to start shooting like a pro.

EMPLOYEE ENGAGEMENT

How to motivate the muddled majority of your workforce

Don’t sweat the lunatic fringe who complain no matter what you do. Instead, work to inspire and engage the lukewarm lemons—and equip them for peak open-road performance.

SOCIAL MEDIA

Infographic: Social media etiquette for brand managers

Some online behaviors are more likely than others to turn your audience against you. This graphic shares important faux pas to avoid.

PR DAILY AWARDS

Late deadline: PR Daily’s Video & Visual Awards

All entries for the premier program for visual content creators must be submitted by this Friday, Nov. 8.

THE CONSULTANT IS IN

How to tell your brand story through distinctive photography

To stand out from the crowd, ask key questions to identify your organization’s purpose and personality. Let the answers focus your lens on creating compelling visual narratives.

MORNING SCOOP

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

Also: Influencer marketing’s effectiveness by generation, Arby’s pop-up sandwich store, Airbnb responds after tragic house party deaths, and more.

MEASUREMENT

Analytics make TikTok more attractive to marketers

MEDIA RELATIONS

5 ways social media has reshaped the PR industry

If you are a PR pro, you spend a lot of time on social media. Here are some ways the PR industry has changed to reflect the new normal—and ideas for how you can best reallocate your resources.