Last-minute Holiday Social Media Checkup for Ecommerce

A quick checkup can ensure that holiday social media posts achieve a company's objectives. Think of it as a tune-up for an important journey. What follows is a holiday social media checklist. It will provide a measure of certainty about holiday social...

B2B Merchants: Harness Data to Pivot, Adapt

I'm hearing the word "pivot" from B2B merchants. Manufacturers and distributors are pivoting to keep up with the pace of change. The pandemic-induced change is especially challenging because of the unknown afterward, post-Covid.

During Covid, Ecommerce Founders Can Invigorate Their Companies

Entrepreneur-lead businesses can become unwieldy as they grow. To survive, founders must often embrace a management system and delegate responsibilities.

Beardbrand's Technology Stack: Platforms, Apps, Services

An ecommerce company is a collection of platforms, apps, and service providers. That's certainly the case with Beardbrand, the company I launched in 2012. James Wilson is Beardbrand's growth marketing manager. I asked James to describe...

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Special Purpose IPOs Gaining Prominence

The traditional IPO has mostly been the domain of large, high-profile companies that had received hundreds of millions in venture capital over a period of years. This year, however, traditional IPOs have been overtaken by a method that has been around for roughly 20 years: special purpose acquisition companies (SPACs).

— Marcia Kaplan, Practical Ecommerce Contributor

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ABF Creative, a Podcast Network, Is 'More Than a Business'

Turn Off Your Phone, Says Agency Founder

CopySmiths Founder on Content Marketing by the Numbers

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8 Tips for Improving Order Fulfillment Times

Guide: Rethinking Black Friday, Cyber Monday

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