Happy Wednesday!

Today we have a new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals to make the most out of social listening and analytics.

Social listening has value for more than just campaign performance, says the report. There are opportunities for PRs to use it for: newsjacking, executive visibility, and crisis/reputation management.

Also, mobile ad platform Tapjoy has released a guide to offerwalls.

According to the guide: Nearly half of all mobile offerwall users said that if a mobile game suddenly removed its offerwall, they would stop playing after they ran out of virtual currency. Furthermore, 30% said they would continue to play without making an in-app purchase.

Also ICYMI:

• Catch&Release has publicly launched an industry-first technology platform that enables advertisers and marketers to curate and license visual content from the Internet.
• Digital advertising platform provider Adzooma is temporarily opening access to the full Adzooma platform for free through June 1 for users of Google, Facebook, or Microsoft ads.
• Gekkobrain announced that Gekkobrain for SAP HANA and S/4HANA Migrations is now available for purchase on SAP App Center, the digital marketplace for SAP partner offerings.
• Zendesk, announced a strategic alliance with Tata Consultancy Services (TCS) to provide world-class, enterprise grade CRM solutions for large enterprises.