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MarketingSherpa Insights from September 23 – October 7

How to Use Social Media to Increase Your Marketing Conversion

Learn from 11 case studies as we explore how to increase conversion of social media actions (like, follow, etc.) as well as how to use social media to increase the conversion of key business goals (leads, purchases, etc.).
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Marketing 101: What is baking in?

What exactly is meant by “baking in” in a business and marketing context? To find out how other professionals use this term, we interviewed actor and entrepreneur Rio Rocket, Hank Berkowitz of HB Publishing, Annastasia Kamwithi, senior editor of SocialFish and more.
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The Problem With Email Marketing Automation Flowcharts (via Target Marketing)

Many marketing automation flowcharts have a serious and all-too-common gap. Because the technical element can be complex, as marketing leaders we can overly focus our teams and agencies on those elements, overlooking the big picture. Daniel Burstein, MarketingSherpa's senior director of content and marketing, explains how to avoid it.
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Our Most Popular Resources From the Last 14 Days

Coming Soon ...

Be on the lookout for these upcoming topics from the MarketingSherpa family (including MECLABS and MarketingExperiments): ​​​​​
  • The Most Popular Articles About B2C Marketing from MarketingSherpa's 20 Years of Reporting
  • How to Host a Virtual Summit
  • The Beginner's Guide to Digital Marketing
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