Social media in 2024, what to expect? Well, there are plenty of trends this year that reveal wider preoccupations within the marketing industry – from creators helping with product development, to the integration of retail media, and then of course the ‘this is great, but how great really is it?’ nature of generative AI.
We’ve compiled the predictions of a band of experts in the social and influencer industry, with 14 in total, across social commerce, generative AI, creators and platforms.
We asked some esteemed commentators for their predictions on what will shape the year ahead in ecommerce, with thoughts ranging from M&A to AI (p.s. stay tuned for further 2024 trends pieces on retail media and B2B commerce).
Last Ritmas, we gave you a Mark... 🎄🎅 And he's back again with a bang! Make sure you've registered and signed up for the Mini MBA Advent Calendar here.
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About this Newsletter
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
