If you’re not investing in these cost-effective digital channels, you’re missing out on prime opportunities to boost revenue and brand exposure. Consider these insights.
Personal recommendations carry great weight with would-be customers. Here’s advice on using testimonials to drive traffic and tapping influencers’ clout to extend your online reach.
Your organization, especially if it’s a B2B company, can benefit from securing a trophy and the accompanying brand boost. Here’s guidance on how to enter, win and bask in the triumph.
Do your homework, use a recording device or app, have a fluid conversation and—most of all—listen intently to your interviewee, and you’ll write compelling accounts of their experiences.
A recent Clutch survey highlighted the importance of corporate social responsibility and taking a stance on current social and political issues. Doing so can increase customer loyalty.
Hiring a writer or content producer is an important task for many communications leaders. Here’s what you should know about them before making an offer.
Making sure you pop up at the top of list in online searches is a top priority for many PR and marketing pros in 2019. Here are some fundamentals you shouldn’t overlook.
Members of the Coast Guard are advised to hold garage sales, and businesses ranging from airports to craft breweries feel the effects of the work stoppage and plead for a resolution.
In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination.
