Staying relevant on every major social media platform can seem impossible, not to mention draining. Here are some pro tips for how to ace your online strategy without taxing your limited resources.
A recent study asked users how much money could make them walk away from the social media platform. The figure reveals its enduring pull—but how much would users pay to keep using it?
Shopping experiences continue to move online, and opportunities such as influencer marketing offer fresh challenges for communicators. Here’s what to keep in mind as the year unfolds.
The first step to better copy is to understand your audience. You’ll also improve if you find your voice, avoid interruptions, use helpful tools and read authors who inspire you.
Audiences like to think of themselves as the hero. What they’re looking for is an Obi-Wan Kenobi-type character to guide them. Here’s how to craft visual pieces that resonate deeply.
