The AI arms race continues as social platforms have spent the last few months rolling out generative AI-powered creative tools allowing marketers to more quickly generate ad copy and images. Additional coverage: Editor's note: Google's anti-trust trial starts next week. Share your thoughts with us ahead of the trial. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The AI arms race continues as social platforms have spent the last few months rolling out generative AI-powered creative tools allowing marketers to more quickly generate ad copy and images. | | |
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howdy! | | | | | Following a record-breaking season for NFL viewership, advertisers are adapting their media approaches to ensure they capture the attention of a football audience that’s broader than ever before — due, at least in part, to the impact of the singer. | | |
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| | | | | Fans are willing to subscribe to multiple platforms to follow their favorite teams, making sports a critical tool for attracting and retaining viewers. | | |
howdy! | | | | | The long-awaited decision from Amazon to place more than $2 billion in media spend finally was announced, with a bit of a surprise: both Omnicom and WPP shared the win, rather than one winner-take-all. | | |
| | | | | Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — the key is determining the optimal balance between them. | | |
howdy! | | | | | How the digital media industry spent summer 2024. | | |
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| | | | | From Digiday’s sister brand Modern Retail: Brands are leveraging data-driven advertising and embracing retail media networks to stay ahead in the competitive retail landscape. | | |
howdy! | | | | | Last year just 20% of companies said they expected to expand their occupied space in the next three years, compared to nearly 40% this year. | | |
howdy! | | | | | However, despite their rhetoric, marketers are emphasizing ‘performance’ over quality content. | | |
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