Social media platforms take action on hate speech; Workplace wellness trends; Measurement tips; Tracking D&I progress; and more

HOW WE DID IT

How to measure the efficacy of your channels

Organgefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees.

DAILY SCOOP

Social media platforms ban groups for hate speech, Wendy’s speaks out after Twitter silence, and brand managers celebrate #NationalSocialMediaDay

Also: Starbucks celebrates the LGBTQ+ community and its allies, many employers are looking at employees’ social media feeds, European companies brace for thousands of layoffs, and more.

INTERNAL COMMUNICATIONS

Crucial workplace wellness trends

If you’re not mindful of—and actively investing in—workers’ mental, physical and financial well-being, good luck sustaining a healthy business in the days ahead.

CRISIS COMMUNICATIONS

Why you should focus on small gains, not glory

The role of PR is to drive commercial success. How do we prioritise an approach driven by facts and figures over kudos and cachet?

PR INDUSTRY

Communications leaders commit to accelerate DE&I progress

Signatories to the Diversity Action Alliance agreement promise to report the ethnicity and rank of employees to a confidential database to help benchmark progress on diversity and inclusion.

DIVERSITY & INCLUSION

Addressing diversity through mentorship and better communication

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs.

DAILY SCOOP

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more.

COVID-19

The origin and definition of 10 COVID-19-related terms

One by-product of the COVID-19 pandemic is the introduction of a vocabulary pertaining to the disease.

PR INDUSTRY

In 2020 and beyond, earned media should take priority

Advertising’s ability to reach audiences is only likely to diminish, making your ability to earn a media mention with a good story more important than ever.

SOCIAL MEDIA

How Re/Max pivoted for Pride Month during the pandemic

With lockdowns forcing events online, the team had to envision how it could engage LGBTQ consumers in new ways.

PR DAILY AWARDS

Did you create content that delivered results?

Enter PR Daily’s 2020 Content Marketing Awards to showcase your impressive content creations. Don’t miss the July 24 entry deadline.

DAILY SCOOP

Disney Parks rebrands Splash Mountain, Macy’s lays off 3,900 corporate employees, and Walmart gets backlash for ‘All Lives Matter’ t-shirts

Also: Amazon announces Climate Pledge Arena, Chuck E. Cheese parent files for bankruptcy, the COVID-19 messages that resonate with consumers, and more.

CONTENT MARKETING

How COVID-19 has brought back the public’s appetite for facts

When will audiences tune out from sheer exhaustion? Here’s how one PR pro sees the journey for media coverage of the historic pandemic.

MARKETING

7 sins of startup marketing

When trying to help a new company get off the ground, there are a few cardinal mistakes that will thwart later growth. Consider these tips.