DAILY SCOOP
Airbnb CEO wants more hosts, TikTok leader touts content moderation and more
Plus: Americans are listening to more podcasts.
CORPORATE SOCIAL RESPONSIBILITY
How REI crafted a Twitter pause statement that centers values
Here's how they put their statement together.
MEASUREMENT
Measuring PR success: How much does reach matter?
It's a difficult metric to obtain -- is it even worth trying?
SOCIAL MEDIA
6 social media predictions to guide your 2023 strategy
What we might expect in the year ahead.
Walmart's opioid statement, country seeks metaverse status and more
Plus: Measurement help PR pros share better results, study says.
WRITING & EDITING
3 secrets weapons to writing about hard topics
Writing about these things will never be easy. But you can be more effective at it.
COMMS WEEK
Storytelling, business fluency, employee comms among top lessons of CommsWeek 2022
CommsWeek Co-Chairs Diane Schwartz and Tiffany Guarnaccia share their top gleanings from the week.
Musk fires worker in Twitter post, moms seek authenticity and more
Plus: Sale of 'A Christmas Story’ home goes viral.
LEADING NOW
5 ways executives can lead through 'quiet quitting'
Leaders must lead through this issue.
5 social media updates you need to know about this week
Including updates from YouTube, Instagram, Google and WhatsApp.
Go from B2B to human-to-human for your next influencer program
The difference between B2B and B2C influencer marketing is smaller than you think.
Disney’s memo outlines grim future, Twitter’s content moderation cuts and more
Plus: Popular NYC restaurant responds to claims of racial discrimination.
RESEARCH
Here’s where CEOs see comms adding the most value
Findings of the 2022 HarrisX/Ragan CEO-Communicators Perceptions Survey reveal where CEOS think the communications function contributes most.
THE FRIDAY REPORTER
The Friday Reporter: Baseball and politics with Chelsea Janes
Chelsea Janes is the national baseball writer for the Washington Post.
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