Good morning, Marketer. What a weekend.
Credit Facebook for knocking over the first domino in banning President Donald Trump last week. But whenTwitter swiftly followed in banning Trump it continued a social media crackdown that saw Michael Flynn and Sidney Powell soon banned as well. Apple and Google kicked right-wing social network Parler off their app stores and Amazon Web Services kicked the platform off its web servers altogether shortly after midnight yesterday. The outrage even extended to ecommerce, with PayPal and Shopify suspending Trump’s accounts.
Of course, the bannings are only a part of what was a troubling week for America. But as marketers we have a lot of questions about what these expulsions from such important marketing channels means for us.
Brand safety concerns over social media are not new. And despite a host of troubling occurrences on these channels in the past few years, social marketing budgets have continued to grow.
We’d love to talk to marketers about these events. Specifically, we wonder:
- Are these expulsions redeeming for Twitter and Facebook? Or too late?
- Have the events of the past week caused a major change in strategy for social advertising and marketing for your organization or clients?
Myself and the rest of the editorial team would love to hear from you. Send me a note at hpowderly@thirddoormedia.com.
Henry Powderly
VP, Content