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Top stories for 12.10.18

Marketing
Infographic: How much should you rely on social media?
Infographic: How much should you rely on social media?'

It’s been a year of big change on the social media landscape. With all the new algorithms and best practices, are you still planning a heavy social media investment for 2019?

Nissan apologizes as indictments rock automaker and 2 former bigwigs Crisis Communications
Nissan apologizes as indictments rock automaker and 2 former bigwigs
In light of tainted financial statements spanning five years, the company says it ‘takes this situation extremely seriously’ and ‘expresses its deepest regret.’
 
 
6 ways to create a highly shared newsroom Brand Journalism
6 ways to create a highly shared newsroom
Your newsroom should be a dynamic font of information that sparks social media sharing and discussion. Here’s how to do it.
 
 
5 employee engagement essentials Corporate Communication
5 employee engagement essentials
You’ve got to offer plenty of autonomy, growth opportunities and meaningful connections in the workplace to create a culture that staffers will love.
 
 
Have you tapped into the potential of visuals and videos? Awards
Have you tapped into the potential of visuals and videos?
Enter PR Daily’s 2018 Video & Visual Awards to showcase how you stood out in a world dominated by visuals.
 
 
6 secrets on how to build a corporate identity from scratch Corporate Communication
6 secrets on how to build a corporate identity from scratch
The company that owns such iconic brands as Calvin Klein and Tommy Hilfiger didn’t have an identity of its own until recently. Here’s how that changed.
 
 
Announcing PR Daily’s 2018 Nonprofit PR Awards finalists Awards
Announcing PR Daily’s 2018 Nonprofit PR Awards finalists
Congratulations to this year’s finalists. Look for our winners announcement.
 
 
Content creators and fans lash out at YouTube’s ‘Rewind’ Crisis Communications
Content creators and fans lash out at YouTube’s ‘Rewind’
Vloggers and viewers said the roundup didn’t accurately represent the popular trends and people of 2018. The video has 2.2 million dislikes so far.
 
 
How multi-generational teams spur PR innovation The PR Industry
How multi-generational teams spur PR innovation
Your agency hopes to target a wide range of demographics. It should have an equally well-mixed group of thinkers developing its campaigns and services.
 
 
Get free training and make your organization a communications icon Host Opportunity
Get free training and make your organization a communications icon
Help us and help yourself—host a Ragan conference or workshop and send your team for free.
 
 
9 offline marketing tactics that still work From the Archives
9 offline marketing tactics that still work
It’s not all about you, internet. Business cards, workshops, branded merchandise and radio ads remain relevant.
 
 
Google expands translations’ gender pronouns to increase diversity Content Marketing
Google expands translations’ gender pronouns to increase diversity
The company said the feature is part of its effort to ‘promote fairness and reduce bias.’
 
 

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