In an insight-packed presentation that closed the second day of Econsultancy Live 2020, Lopes walked attendees through some of the highlights of Dixons’ ‘people-centric’ CRM transformation.
Alex Knigge, SVP Corporate Communications, Marketing & Brand (Digital) at The Emirates Group, shares how his team designs and implements customer experiences together with business stakeholders and agile development squads.
The Fundamentals of Marketing Measurement and Analytics Incorporating advice from marketing data experts from companies including Google, Digitas UK and Dentsu Aegis Network, this best practice guide explains approaches to marketing measurement and analysis, in order to help teams turn this understanding into a core competency.
Digital Transformation Monthly – December 2020 This month’s Digital Transformation Monthly looks at brands which are seeking to stay ahead in a rapidly changing market with their digital innovations.
We’re proud to present a series of three Festivals in 2021, beginning with The Bottom Line on 23-25 March. Gain actionable insight and fresh thinking that will empower you to make better decisions.