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NN/g Newsletter
New Articles

Social Media UX: 3 Research Insights

 

Companies should experiment with interactive social media content types, include relevant calls to action in posts, and avoid posting too frequently.

 

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Confidence Intervals, Margins of Error, and Confidence Levels in UX

 

A confidence-interval calculation gives a probabilistic estimate of how well a metric obtained from a study explains the behavior of your whole user population.

 

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UX staff can be organized in two ways: centralized or decentralized (or a hybrid). The teams can also report into different parts of the bigger organization. There is currently no single best practice for these team-structure questions.
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Tooltips are small user-triggered popups that explain UI elements when the user points to something. They are useful, but don't use them for critical information.
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