YouTube's brand-safety headache has led to good business for digital verification and measurement companies from marketers concerned about where their ads are running. In March, WPP-owned GroupM began working with OpenSlate--a firm that analyzes social analytics--to test a new auditing tool that shows exactly which videos and channels ads ran against after a campaign has...
YouTube's brand-safety headache has led to good business for digital verification and measurement companies from marketers concerned about where their ads are running. In March, WPP-owned GroupM began working with OpenSlate--a firm that analyzes social analytics--to test a new auditing tool that shows exactly which videos and channels ads ran against after a campaign has... Read more »
